Corporate Responsibility Report 2013
Corporate Responsibility Report 2013
Living Responsibility on Facebook

Increasing Efficiency & Promoting Green Technologies

Conserving resources & using green energy

Green strategies and technologies are key to achieving our efficiency targets, and two core principles guide our efforts along the way. First and foremost is the principle of “burn less”, which means reducing energy consumption wherever possible, without necessarily changing the energy source. The second principle, “burn clean”, means that we meet our existing energy demand with more environmentally friendly energy sources and fuels, thus reducing our negative impact on the environment. While biofuels, for example, offer great potential for improving the carbon efficiency of both road and air transport, we must also ensure that these fuels are produced in a sustainable manner. We have made it a commitment to use only sustainably produced biofuels. This means avoiding biofuels whose production negatively impacts local food production in the country of origin. Our guideline for the usage of liquid biofuels, adopted in 2010, ensures that the Group only uses sustainably produced biofuels, i. e. fuels that do not alter land use for their production. The Group policy does not cover nationally regulated admixture ratios.