Rapid demographic change is an undeniable feature of the global landscape, and this has a tremendous impact on our human resource planning. In industrialized countries, particularly in Germany, our HR managers grapple with the challenges of a steadily aging workforce. In highly populated developing and emerging countries, low education levels can pose challenges. In these regions we focus on recruiting young talents and promoting their development through education and training.
We respond to these human resource challenges with systematic, targeted employee recruitment, and approach HR marketing with the same intensity as any other marketing effort to win new customers. We pursue a global HR marketing strategy, but one which also accounts for cultural and country-specific variations.
These are excellent prerequisites for long-term success in the global war for talent. We are considered a desirable employer around the world and want to continue to build on this reputation.