CR Strategy: Managing & Enhancing Corporate Responsibility
Our mission as a mail and logistics company already contains a strong social component – to connect people and make their lives easier with the help of our services. Social responsibility is a principle that guides and permeates our actions as a company, and it plays a significant role in our business success.
Our CR action areas
The Shared Value proposition has developed into an integral part of our corporate responsibility strategy. Shared Value is about creating value for the benefit of a larger “community”, including the company, society and the natural environment in which it operates. Accordingly, we regard Shared Value as a value-adding approach that generates business by tackling social and environmental issues with our core competencies.
MATERIALITY ANALYSIS: RELEVANT & COMPREHENSIVE
In the reporting year, we conducted a systematic stakeholder survey in order to gain a deeper understanding of how our internal and external stakeholders view corporate responsibility and sustainability issues. For the first time, survey results were then summarized as part of a materiality analysis.
CR Management Process
In the reporting year, we developed and implemented a multi-stage management process designed to drive our CR strategy and manage our relationships with stakeholders. A new Stakeholder Relations team as well as a Responsible Business Practice network was established as part of this management process.
Maintaining & Deepening the Stakeholder Dialogue
The Group’s stakeholder groups are diverse – they include our customers, employees and investors, as well as suppliers, subcontractors, policymakers, administrative bodies and government regulators, the public, the media and NGOs.
Ratings & Rankings
Our performance on corporate responsibility issues is monitored and assessed by rating agencies and other independent institutions for economic, environmental and ethical sustainability, as well as for good governance practices. The agencies conduct their analyses based on their own set of principles and criteria. Issuers of sustainability indices use the opinions of the rating agencies to determine whether a company is to be listed – or delisted – in their index. Customers and investors increasingly turn to index listings to guide them in their decisions regarding whether to do business with or invest in a company.
Continuing & Enhancing CR MANAGEMENT
The assessments and statements found in our Corporate Responsibility Report 2013 are based on the results of our materiality analysis, our dialogue with our stakeholders and external rankings and ratings. The insights we have gained in the process confirm that we are moving in the right direction with our corporate responsibility strategy.