CR Strategy: Managing & Enhancing Corporate Strategy
Our mission as a mail and logistics company already contains a strong social component – to connect people and make their lives easier with the help of our services. Social responsibility is a principle that guides and permeates our actions as a company, and it plays a significant role in our business success.
Our corporate responsibility strategy “Living Responsibility”, which is an integral part of our Corporate Strategy, drives sustainable management practices across Deutsche Post DHL. As we work towards our core business objectives – to become the Provider, Employer and Investment of Choice – responsible business practices are key to ensuring a balance between economic, social and environmental interests.
In 2013, we continued to develop our corporate responsibility strategy – to further intertwine corporate responsibility and business success, and to develop more systematic ways to ensure that our actions as a company respond to the interests and expectations of our internal and external stakeholders.
One of the significant developments in 2013 was the adoption of the Shared Value proposition as the driver of our environmental protection activities (GoGreen). Our Corporate Citizenship programs (GoTeach and GoHelp) remain unchanged. Also in the reporting year, we created a dedicated management process to drive the further development of our Living Responsibility strategy, and established a Responsible Business Practice network for managing all CR-relevant topics across the Group, developing corresponding measures and reporting on progress. A new Stakeholder Relations team was also established in the reporting year. As a result, roles and responsibilities within CR management are now more clearly defined than before.