Development & Outlook
The assessments and statements found in our Corporate Responsibility Report 2013 are based on the results of our materiality analysis, our dialogue with our stakeholders and external rankings and ratings. The insights we have gained in the process confirm that we are moving in the right direction with our corporate responsibility strategy.
Along the way we have also identified high-relevance issues for our stakeholders that demand our continued attention, including the topic areas “Labor practices and human rights” and “Fair operating practices” in particular. Stakeholder expectations focus on data protection and security, logistics services that are free from child and forced labor, the respect of human rights, corporate integrity and compliance as well as the respectful treatment of our employees.
At the same time, we will remain committed to our activities in the areas that are of secondary importance to our stakeholders. Our employees’ involvement in volunteering programs, for example, has a positive effect on employee motivation. Moreover, our partner organizations have come to rely on our sustained support.
We view corporate responsibility as an ongoing, dynamic process. We shall continue working hard to meet our own CR-related expectations and those of our stakeholders – and to reach our set targets.